RIMC AND HARD ROCK HOTELS® BRING REVERB BY HARD ROCK® TO HAMBURG
The Hamburg-based RIMC Hotels & Resorts Group has won the tender for the operation of a hotel and catering space in the St. Pauli bunker extension. Now the brand has been decided. The hotel on the bunker will be a REVERB by Hard Rock® hotel. It is the first of the brand in Europe.
Hamburg-based RIMC Hotels & Resorts Group has won the tender to operate a hotel and food and beverage space in the addition to the St. Pauli bunker. Now the brand has been decided. The hotel on the bunker will be a REVERB by Hard Rock® hotel. It is the first of the brand in Europe.
“We are delighted to have secured REVERB by Hard Rock®, a hotel brand that fits well into the young, urban environment of the neighborhood,” explains Marek N. Riegger, CEO of RIMC Hotels & Resorts Group. “The hotel concept, the unique location and the breathtaking view of the Hanseatic city from the public roof garden will make a visit to Bunker St. Pauli a holistic, unforgettable experience – for tourists and Hamburg residents alike.”
Cultural events such as concerts and performances by up-and-coming artists are also planned. “Hard Rock has celebrated the spirit of music for five decades, and with
REVERB, the spotlight shines directly on the fans,” said Todd Hricko, senior vice president of hotel development at Hard Rock International. “After the success of the first REVERB in Atlanta, Georgia, we are thrilled to bring this concept to Europe and are especially excited that Hamburg will be home to our first European REVERB hotel.”
The hotel is part of the pioneering landscape architecture project of a “green bunker”. The visual highlight is the spectacular city garden, freely accessible to all, which is probably unique in the whole of Germany: with a fantastic panoramic view over Hamburg, in line of sight with the Elbphilharmonie concert hall, with a planted “mountain path” leading upwards around the outer facades. In addition to this new public natural oasis and a hall for sports and cultural events, the bunker will for the first time receive a memorial and information site for the victims of the Nazi regime and World War II. Furthermore, rooms for district culture, exhibition spaces, accommodations for scholarship holders and artists will be created.
Text/Photo: Frank Schulze Kommunikation